Banff World Media Festival 2011
Steve Masur
Banff, Alberta, Canada – June 14, 2011
Banff World Media Festival – June 14, 2011
Building and Marketing Mobile Apps
Time: 2:45-3:45 | Location: DC Coleman
Join our experts as they provide step-by-step advice on building and marketing mobile apps. These days, who doesn’t walk around with a powerful computer on their hip or in their purse? Mobile and tablet computing are here, and both present an opportunity for wooing paid subscribers. Everyone is working on their business strategies for thriving in the new mobile- and tablet-based world.
* Understand the fast pace of mobile adoption and how people are using apps.
* Understand your corporate goals, market and demographics up front before tackling a mobile project.
* Explore the importance of the intersection of usability and design.
* Learn how to encourage people to purchase your app and, in the process, increase revenue.
Speakers:
Natalie Farsi
Head of Mobile > Warner Bros. Digital Distribution & Warner Bros. TV Group
David Jones
Executive Vice President, Marketing > Shazam Entertainment
Steve Masur
Senior Partner – Technology, Corporate, Intellectual Property, Entertainment > MasurLaw
Pete Watson
Senior Business Development Manager – Consumer Partners > Research In Motion Limited / BlackBerry
Moderator/Producer:
Gary Yentin
CEO and Founder > App-Promo!