Digital: A-Z in Mobile
Steve Masur
National Association of Television Program Executives LATV Festival, July 9, 2009
Topic: Digital: A-Z in Mobile – From Concept to Monetization
Making deals for mobile content distribution isn’t easy, but this panel of industry insiders from all segments of the mobile ecosystem will explain the process and benefits. On stage will be a “virtual studio” of executives – from the content creator, aggregator, publisher, portal, carrier and device industries – that intersect in the mobile value chain. The panelists will share firsthand stories of navigating a mobile deal from concept to consumer.
Moderator: Jim Beddows, Board Chair, Mobile Entertainment Forum (MEF) Americas
Panelists:
Joanne Waage, Sr. Director, Business Development & Programming, MobiTV
Dave Ulmer, Sr. Director, Motorola
Mike Bailey, VP, Programming, FLO TV
Frank Chindamo, President/Chief Creative Officer, Fun Little Movies
Steven Masur, Managing Director, MasurLaw