Snow Patrol to Deliver Interactive Album Application for the iPhone

One criticism of digital music has been the lack of album artwork and imagery that came along with albums and CDs. However, Snow Patrol will become the first artists to deliver an interactive album application for the Apple iPhone and iPod Touch, ahead of the release of their fifth studio album next month.

Music Week reports that the application, which will be downloadable online, will enable fans to access a raft of extra content including artwork, behind-the-scenes images and lyrics via the touch screen of their handsets, marking the first time a music artist has made use of the iPhone’s extra capabilities. The popularity of the iPhone and iPod Touch
homescreen applications has shot up in recent months as consumers look for ways to customize their handsets.

“It will be an interactive element; a digital booklet that will take you into the videos and content,” says Polydor product manager Liz Goodwin. “For fans it will be a real must have, and the fact that they are the first band to do this gives us an additional angle for exposure.”