Luxury & Digital – What’s Happening Here?

Digital Flash NYC, July 22, 2010

Steve Masur was a panelist at this DigitalFlash NYC event that concerned sales and marketing of luxury products and was streamed live by Watchitoo.  The panelists discussed how best to integrate digital and mobile tools with traditional marketing tools to create an effective cross media marketing strategy tailored to the needs of the brand in question.  The panel discussed such brands as Vertu, Prada, Chanel, Nokia, Apple, Mazerati, Lambourgini, Ferrari, Manolo Blahnik, and more, and discussed the cross media hits and misses of these brands.

Moderators:
Sara Walker, Co-Founder, DitialFlash NYC
Laura Mignott, Co-Founder, DigitalFlash NYC