August 23, 2010

Marketing with Mobile Applications

Steve Masur

CTIA, October 5, 2010

San Francisco, CA

Topic: Marketing with Mobile Applications

Mobile applications offer a varied and vast portfolio of available content. Innovative and highly effective campaigns include in-venue applications, advertising, cataloged consumer goods, and other content created specifically for download by wireless subscribers. This is your opportunity to hear the stories of success achieved by these panelists representing companies using mobile for marketing and/or advertising purposes. This panel will explore the hottest new ideas

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driving mobile interaction and providing additional consumer touch points for agencies and brands through specially developed applications.

Moderator: Steve Masur, Senior Managing Partner, MasurLaw

Panelists:
Greg Carpenter, Co-Founder and CEO, Boopsie
Scott Drake, VP, CNBC Digital, CNBC
Gavin Kim, Vice President, Content & Data Services and Enterprise Enablement
Chintu Parikh, CEO and Co-Founder, SachManya LLC
Charles Stack, CEO & Co-Founder, Sideways

Steve Masur

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