Negotiating a 360° Artist Contract
Steve Masur
International IEAL Indie Summit, January 29, 2008
Cannes, France
Topic: Negotiating the 360° Artist Contract
This IAEL workshop at MIDEM, led by specialist lawyers Anne-Marie Pecoraro from Bignon Lebray & Associes in Paris and Steve Masur from MasurLaw in New York gave lawyer the chance to ask about the particulars about the new deals many labels are now signing with artists, including the new 360° contracts, exemplified by Madonna’s deal with Live Nation. They discussed all of the different areas such an agreement might encompass, including traditional and digital recording deals, licensing, advertising, mobile and internet distribution, streaming, merchandizing, touring and even artist appearances and actors contracts.