Negotiating a 360° Artist Contract
Steve Masur
The Association of the Bar of the City of New York (ABCNY), March 5, 2008
Entertainment Law Committee
Topic: Negotiating a 360° Artist Contract
Steve Masur, Managing Director of MasurLaw, discusses all of the different areas a 360° agreement might encompass, including traditional and digital recording deals, licensing, advertising, mobile and internet distribution, streaming, merchandizing, touring and even artist appearances and actors contracts. Steve goes through MasurLaw’s 360° due diligence sheet for the committee, which raises all the issues and problems to which these deals create.