Steve Masur recently moderated a panel on Leveraging Content and Celebrity for Cross-Platform Success at CES in Las Vegas. The panel, at the Digital Hollywood conference, discussed how to create maximum impact for brands and make money for celebrities in the rapidly changing media environment. Panelists consisted of top agents Carol Goll from ICM and Farhana Pargac from CAA, seasoned producers Matt Ringel, Jamie Elden, and Jared Hoffman, and Noah Rubin, the brains and execution behind Merry Jane, Snoop Dogg’s cannabis lifestyle media property that is leading the way for how all lifestyle media should be executed. They discussed the differences between how to use TV ads versus mobile small screen social media and how to get the most out of each. The panel provided some great insights. For example, it’s clear now that, while we are in the thick of the “small screen” environment that similar panels predicted in prior years, CES showed us how important voice driven technologies like Alexa will be during 2017 and 2018. They also discussed the impact of VR (virtual reality) on the media landscape, and exactly how brands are thinking about their media spend on traditional media, social media, and these new media.
We’re already looking forward to Digital Hollywood’s MediaSummit2017 which will be held here in NYC March 7-8.