Viral Marketing, Advertising and Mobile Promotions

NYSBA Info and Tech Meeting, May 22, 2008

Topic: Viral Marketing, Advertising and Mobile Promotions – What’s the Law, What’s the Practice?

Social media sites are going mobile, and a great many new services are taking advantage of mobile phones to reach consumers. There are direct marketing plays, advertising plays, text-to-win services and social “testimonials”, which harness the strongest of all consumer triggers–the personal recommendation. This CLE discussion detailed the law, as well as the benefits and drawbacks of being well connected.

Moderator: Steve Masur, Managing Director, MasurLaw

David Friedensohn, CEO, BigStar Entertainment Inc.
Peter Lurie, Co-Founder and General Counsel, Virgin Mobile USA
Salil K. Gandhi, General Counsel, Joost