What Do Your Friends Know? The Power of Viral Marketing

CTIA – The Wireless Association, March 31, 2008

Topic: What Do Your Friends Know? – The Power of Viral Marketing

There are many companies and brands relying on social “testimonials” to drive consumer adoption of their products and services. The premise, around for years, harnesses the strongest of all consumer triggers—the personal recommendation. In the mobile age and the convenience of digital content, it is possible that our connectivity to any type of content is but a friend away. This team of experts will evaluate the benefits and drawbacks of being well connected.

Moderator: Steve Masur, Managing Director, MasurLaw

Panelists:
Alistair Black, CEO, Vingtalk
Matt Coleman, CEO, TXT Tunes
Mark Frieser, SVP Marketing, Zedge Networks, IDT Internet Mobile Group
Nihal Mehta, Co-Founder, Buzzd
Massimiliano Pellegrini, CEO, Dada Entertainment